The process of controlling who can access and edit digital assets within a DAM system, based on their roles, permissions, and security settings.

An iterative and incremental approach to project management, emphasizing flexibility, collaboration, and customer satisfaction.

The practice of analysing and measuring the effectiveness and ROI of product experiences and content, using data and metrics such as page views, click-through rates, and customer engagement.


Application Programming Interface, a set of protocols and tools used to access and integrate product data from a PIM system into other applications or platforms.

Any digital file that is managed and stored in a DAM system, such as a photo, video, or audio file.

The practice of analysing and measuring the usage, performance, and effectiveness of digital assets, to inform decision-making and improve ROI.

The stages of an asset's existence, from creation to archiving or deletion.

A characteristic or feature of a product, such as size, colour, material, or manufacturer.

A collection of attributes that define a specific aspect or feature of a product, such as dimensions, materials, or warranties.

The process of linking product attributes in a PIM/MDM system with corresponding attributes in external systems or applications.

The visual and verbal representation of a brand's personality, values, and attributes, expressed through its logo, colors, typography, and messaging.

A visual representation of the amount of work remaining in a sprint or project, plotted over time, used to track progress and identify potential issues.

The process of creating, organizing, and publishing product-related content, such as descriptions, images, videos, and reviews.

The process of optimising product content for search engines and customer engagement, by using relevant keywords, metadata, and visual cues.

The process of optimising product content and experiences to increase the likelihood of customer conversion, such as adding items to cart or completing a purchase.

Consumer Packaged Goods, Items used daily by consumers that require regular replacement or replenishment, such as food, beverages, toothpaste, and other household products.

The practice of suggesting complementary or related products to a customer based on their purchase history or preferences.

Any data related to a customer, such as their name, contact information, demographic information, transaction history, and interactions with the company.

The process of collecting, storing, and managing customer data to gain insights into customer behaviour and preferences, and to improve the customer experience.

The level of interaction and connection between the customer and the company, measured by metrics such as frequency of purchase, loyalty, and satisfaction.

The overall perception and satisfaction a customer has with a product or brand, influenced by the quality of product information and content.

The opinions, attitudes, and perceptions of customers about the company and its products or services, collected through surveys, reviews, or social media.

The sequence of interactions and touchpoints a customer has with a product or brand, from discovery to purchase and beyond.

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The estimated value of a customer to the company over the course of their relationship, taking into account factors such as purchase history, frequency, and loyalty.

The practice of managing and analysing customer interactions and data throughout the customer lifecycle, to improve customer retention and loyalty.

A brief, daily meeting of the development team, typically lasting 15 minutes, in which team members share progress, obstacles, and plans.

The practice of analysing and visualising product data to identify trends, patterns, and insights that can improve business performance.

The process of identifying and correcting or removing inaccurate, incomplete, or inconsistent data.

The process of enhancing product data with additional attributes, images, videos, and other content.

The process of exporting product data from a PIM/MDM system to external sources.

The framework of policies, procedures, and controls that ensure the proper use, management, and security of master data, across all domains and subject areas.

A cross-functional team responsible for overseeing and governing the management of master data across all domains and subject areas.

The process of uploading product data from external sources into a PIM system.

The process of combining and transforming data from multiple sources and systems, to create a unified and consistent view of master data across all domains and subject areas.

The documentation of the origins, transformations, and movements of master data throughout its lifecycle, to ensure its accuracy, completeness, and consistency.

A data lifecycle is the sequence of stages that a particular unit of data goes through from its initial generation or capture to its eventual archival and/or deletion at the end of its useful life.

The process of linking and aligning product data across different systems and applications.

The process of identifying and reconciling duplicate or inconsistent master data entities, such as customers or products, using algorithms and rules-based logic.

A logical representation of the data entities, attributes, relationships, and constraints within a specific domain.

The process of designing and defining the structure and relationships of master data entities, such as customers, products, or suppliers, using data models such as entity-relationship diagrams.

The process of standardising product data to ensure consistency and accuracy across all systems and applications.

The protection of customer data from unauthorised access, use, and disclosure, in compliance with laws and regulations such as GDPR and CCPA.

The process of analysing and assessing the quality, completeness, and consistency of master data, to identify potential issues and areas for improvement.

The accuracy, completeness, consistency, and timeliness of data used in an organisation.

The process of dividing customers into distinct groups based on shared characteristics or behaviours, such as age, location, purchase history, or engagement.

A person responsible for managing and ensuring the quality and accuracy of specific data domains.

The responsibility for managing, maintaining, and improving the quality and consistency of master data, often assigned to a specific individual or team within an organisation.

The process of ensuring that master data is consistent and up-to-date across all systems and applications that use it, through automated or manual processes.

The process of checking product data for accuracy, completeness, consistency, and relevance.

The group of individuals responsible for delivering the product, consisting of developers, testers, and other specialists.

The process of preserving and storing digital assets for long-term access and retrieval, often in compliance with legal or regulatory requirements.

Any digital file associated with a product, such as images, videos, 3D models, and documents.

A repository within a PIM system that stores and manages all digital assets associated with products.

The process of organizing, storing, and distributing digital assets, such as images, videos, audio files, and documents.

The practice of buying and selling products online through e-commerce websites, marketplaces, or social media platforms.

The process of managing and enforcing intellectual property rights, such as copyright or trademark, for digital assets.

A specific area or subject of data that is managed within an organization, such as customer, product, supplier, or location data.

The General Data Protection Regulation (GDPR) is a Regulation in EU law on data protection and privacy in the EU and the European Economic Area.

The single, authoritative, and complete version of a master data entity, created by consolidating and reconciling data from multiple sources.

The process of adapting product information for different markets and languages, including translations, cultural nuances, and regulatory requirements.

A set of consistent and accurate data that is shared across an organisation to support business processes and decision-making.

A set of processes, tools, and technologies used to create, maintain, and govern a single, trusted, and consistent view of key data entities across an organization, such as customers, products, suppliers, and locations.

Descriptive information about a digital asset, such as its title, author, date, format, and keywords.

The practice of selling products through multiple channels, such as brick-and-mortar stores, e-commerce websites, marketplaces, and social media platforms.

The practice of managing master data across multiple domains or subject areas, such as customer, product, location, and supplier data.

The practice of selling products through multiple channels, such as brick-and-mortar stores, e-commerce sites, marketplaces, and social media platforms, while providing a consistent and seamless customer experience.

The practice of tailoring product content and experiences to individual customer preferences and behaviors, using data and analytics.

The use of statistical models and algorithms to predict future customer behavior and preferences, based on historical data.

An ordered list of requirements, features, and tasks for a product or project, maintained and prioritized by the product owner.

The collection of all products and related information available for sale within a PIM system.

The process of classifying products into logical and meaningful categories based on their attributes and characteristics.

The process of creating, managing, and publishing product-related content, such as product descriptions, features, benefits, and reviews.

The information and attributes that describe a product, such as its name, brand, price, dimensions, weight, and other features.

The process of managing and maintaining accurate, consistent, and comprehensive product data, such as SKUs, attributes, and pricing.

The sum total of a customer's interactions, perceptions, and emotions related to a product, influenced by its visual design, content, features, and usability.

The process of creating and managing a compelling and consistent product experience across all touchpoints, including e-commerce sites, marketplaces, social media, and in-store displays.

The structure used to organise products into categories, subcategories, and product families.

The process of centralising and managing all product-related information, such as attributes, descriptions, images, and pricing, in a single system.

The degree to which product information is accurate, complete, relevant, and consistent, and meets the needs of customers and stakeholders.

The process of distributing product information to multiple channels, such as retailers, wholesalers, distributors, or affiliates, to ensure consistent and accurate product data across all channels.

The process of managing a product from its conception to its retirement, including design, development, production, and maintenance.

The individual responsible for defining and prioritising the product backlog, and ensuring that the team delivers value to the customer.

A specific framework and methodology for implementing Agile principles, consisting of roles, events, artifacts, and rules.

The individual responsible for facilitating the Scrum process, removing impediments, and ensuring that the team follows Scrum principles and practices.

The practice of optimising digital assets for search engines by using relevant keywords, tags, and descriptions.

The creation of a unified and comprehensive view of a customer's data, by integrating data from different sources and channels, to enable personalized and consistent communication and engagement.

Stock Keeping Unit, a unique identifier assigned to each product in a PIM system.

A time-boxed iteration of work in Scrum, typically lasting 1-4 weeks, in which a team completes a set of tasks or features.

A list of tasks and user stories for a specific sprint, prioritized and owned by the development team.

A meeting at the end of each sprint, in which the team demonstrates the completed work to stakeholders, and solicits feedback and suggestions.

STEP is Stibo Systems Enterprise Platform

The process of distributing product information to multiple channels, such as e-commerce websites, marketplaces, and retailers.

The hierarchical organisation and classification of all the data entities within the enterprise. Taxonomy provides a standardised framework for organising and categorising data across different domains such as product, customer, location, and more.

The process of creating, maintaining, and updating the hierarchical structure used to categorize and organize products in a PIM system.

The process of converting a digital asset from one format or size to another, without losing its quality or integrity.

The practice of suggesting higher-priced or premium versions of a product to a customer.

The quality of a customer's interaction and satisfaction with a product or service, influenced by its ease of use, navigation, and visual appeal.

The visual and interactive components of a product, such as buttons, menus, and icons, that enable customers to interact with it.

A concise, informal description of a feature or requirement, written from the perspective of the user or customer, used to define and prioritize the product backlog.

The rate at which a development team completes work, measured in story points or other units, used to forecast and plan future sprints.

The process of managing and tracking changes to a digital asset over time, including revisions, updates, and approvals.

The process of adding a visible or invisible mark to a digital asset to identify its ownership or origin.

The process used to manage the creation, approval, and publishing of product information within a PIM/MDM system.

The process of automating routine tasks and approvals within a PIM/MDM system using predefined rules and workflows.

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