What Is Stibo STEP & How Can It Help Your Business?

June 23, 2022
3 mins.

What Is Stibo STEP & How Can It Help Your Business?

STEP (Stibo Systems Total Enterprise Platform) is the most comprehensive software solution for creating, managing, and publishing accurate and consistent master data across your enterprise.

Why should businesses go for Stibo STEP?

STEP provides a single source of truth for all your business information by providing the ability to manage your data through its lifecycle from creation to publication in various formats. With STEP, you can get products to market faster with fewer errors; improve customer satisfaction; speed up time to revenue; streamline processes; reduce supply costs; gain visibility into global operations, and increase profitability.

Using STEP’s flexible workflow engine, you can automate repetitive tasks, make rule-based decisions and streamline business processes. It uses a centralized database as well as an extensible set of APIs that allow you to create custom interfaces for any legacy or third-party systems.

Product information simplified

STEP makes it easy to create, manage, publish and access product information that is timely, accurate and consistent in all languages, currencies, and units of measure.

STEP provides a single source of truth for all product information. It's a single point of reference for all product information in your organization. And it's the ultimate user-friendly tool for sharing product data across departments or around the world through its flexible user interface and advanced search capabilities.

Multichannel Communication Simplified

Creating content once for use in multiple channels is critical for multichannel communication. Product content from STEP can be seamlessly exported into any format required for online or mobile channels as well as print catalogues or brochures. STEP also integrates with marketing automation tools, POS and eCommerce applications to ensure that your messaging and product information is consistent, accurate and up-to-date on any sales channel.

In order to increase efficiency and avoid costly errors, you will want to create content once for use in multiple communication channels. Product content from STEP can be seamlessly exported into any format required for online or mobile channels as well as print catalogues or brochures.

STEP also integrates with eCommerce applications to ensure accuracy at the point of sale.

Product information accuracy throughout your organization

Accurate and consistent product information is critical for your business. It's used by many people across your organization, from customer service representatives to manufacturing teams, as well as partners outside of your company. Your product data powers the digital world and helps you provide a better experience for customers.

STEP is a standard that establishes a common vocabulary for all types of products to help ensure that they are represented consistently throughout an organization. STEP facilitates accurate and consistent product information across different channels and locations—across all touchpoints with customers, partners and employees—to drive efficiency throughout the supply chain while providing an improved customer experience.

Improved decision-making and better results

Building a trusted source of product information enhances operational efficiency and accelerates growth. Accurate internal and external communication is supported by integrated processes for effective management of content across all channels.

When you have accurate product information, it’s easier to understand how your products can add value to your customers’ businesses. And when you know exactly what that value is, it’s easier to communicate it to others within your organization or externally as well. The result is faster time-to-market for new products and services, more efficient decision-making based on real data, and better customer experiences.

Works seamlessly with multifunctional teams

Collaboration with multi-functional team members—regardless of their location—is essential to getting products to market faster. STEP makes collaboration easy by providing team members with role-based access to master data and integrated workflows, enabling rapid response to changes in the marketplace.

STEP provides role-based access to master data and integrated workflows, enabling rapid response to changes in the marketplace.

STEP also offers an easy way for your company's customers or prospects to request information through a Web portal interface:

  • Users can view product details, order samples, request technical help from an expert—anything that fits their needs
  • If you want them to be able to upload documents or images as well as enter text into fields — that's easy too

Final Word

STEP is a tool that can help you make the most out of your content to achieve your business goals. If you are ready to bring STEP into your business, our experts at Unit of Measure are here to make your STEP journey simple and smooth.

Get in touch to roll out STEP for your business.

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